Getting an AI-drafted influencer agreement checked

An influencer agreement produced with an AI drafting tool tends to require disclosure 'in accordance with FTC guidelines', to treat the content as 'work made for hire', and to grant the brand perpetual worldwide rights to the creator's name and likeness. In England and Wales advertising disclosure is governed by consumer protection law and the advertising codes, copyright in the content stays with the creator unless assigned in writing, and the rights the brand takes have to be defined by use, channel and period. I review the agreement against English law and the campaign, from whichever side instructs me, and return it marked up with tracked changes, a clean copy and a written explanation of the changes, for a fixed fee of £495 in three working days.

Who this is for

Brands, agencies and creators in England and Wales using an AI-drafted agreement for sponsored content, brand ambassador arrangements, affiliate campaigns and gifted collaborations, whether the brand is engaging the creator or the creator is presenting its own terms.

What the review checks in an AI-drafted influencer agreement

Advertising disclosure under UK rules

Content that promotes a brand in return for payment or free product is an advertisement, and failing to make that clear is a misleading commercial practice under Part 4 of the Digital Markets, Competition and Consumers Act 2024 as well as a breach of the advertising codes the Advertising Standards Authority enforces. The review replaces US disclosure language with an obligation to identify the content as advertising in the way UK guidance requires, allocates responsibility for the disclosure between brand and creator, and deals with the brand's right to require changes to non-compliant posts.

The licence of content and who owns it

The creator is the first owner of copyright in the content under section 11 of the Copyright, Designs and Patents Act 1988, and an assignment must be in writing and signed under section 90; 'work made for hire' has no effect in England. The review defines what the brand receives: a licence or an assignment, for which channels, for what period, whether it may edit and repurpose the content, whether it may use the creator's name, image and voice, and whether the rights survive termination. Usage beyond the licence is paid for separately, and the review says so.

Exclusivity, restraints and the creator's other work

A category exclusivity clause that prevents the creator working with competitors during and after the campaign is a restraint that must be no wider than needed to protect the brand's legitimate interest, and the review defines the category, the period and the channels, checks any post-term restriction for reasonableness, and deals with the creator's existing commitments and with content the creator posts independently.

Approval, deliverables, morality and termination

The review checks the deliverables schedule (posts, formats, dates, tags, links), the brand's approval rights and turnaround, the creator's obligation to keep content live for a stated period, and the morality clause, which should describe the conduct that lets either party terminate and what happens to fees and content already delivered. A clause allowing the brand to terminate for any 'controversy' in its sole discretion is drafted more precisely.

Status, tax and data

The creator is engaged as an independent business, and the review drafts an arrangement that reflects it (control over how the content is produced, no exclusivity of time, the creator's own equipment and tax), with HMRC's Check Employment Status for Tax tool as the reference. Where the creator collects entrants' or followers' data for a giveaway, the review addresses who is controller under the UK GDPR, and where the brand runs a prize promotion, the rules the advertising codes impose.

Payment, gifting and the boilerplate

The review checks the fee, the payment trigger (delivery, publication or approval), late payment interest under the Late Payment of Commercial Debts (Interest) Act 1998, the treatment of gifted product and whether its value is taxable, and the boilerplate, replacing a US state's law and courts with English law and jurisdiction and removing the US 'release of claims' and 'indemnify, defend and hold harmless' language in favour of an indemnity limited to third-party claims arising from each party's own content.

What it costs

Review of an AI-drafted contract, £495. One contract, returned as a marked-up Word document with my amendments as tracked changes, a clean version with the changes accepted, and a written explanation of the changes. Three working days from payment.

Buying online forms the engagement on payment. The scope is what the review of an ai-drafted contract page describes, you accept the Terms of Service at checkout, and I email you within four working hours to get started. If you would rather ask something first, email me.

What you get

• Your own Word document returned with every amendment I consider necessary shown as a tracked change, so you can see exactly what I changed and accept or reject each one
• A clean version with every change accepted, ready to send
• Corrections to anything that is wrong as a matter of English law, unenforceable as drafted, or internally inconsistent
• Missing provisions added where the document has left a gap that matters: usually liability, termination, payment, intellectual property or data
• Comments in the margin where a clause is a commercial choice rather than a legal one, so the decision stays yours
• A written explanation of what I have changed and why, by email or as an attachment if it is lengthy, with anything you should think about before sending it out
• Follow-up questions on the mark-up answered by email, included

What is not included

• A full rewrite. This is a review and amendment of your document, not a replacement for it. If the draft is structurally unsuitable for the deal, I will say so and quote separately for drafting it properly
• A second round of amendments after you have changed the document again, which I can quote for
• Negotiating with the other side
• Advice on the law of any jurisdiction other than England and Wales
• Tax, accounting or regulatory advice
• Reviewing a document the other side drafted, which is the contract review service, at the same price

Questions I am often asked

The draft says disclosure must follow FTC guidelines. Does that work in the UK?

Not as a compliance standard. UK content is judged under the Digital Markets, Competition and Consumers Act 2024 and the advertising codes, which require the advertising to be obvious before the consumer engages with it. The review substitutes the UK requirement and allocates responsibility for meeting it.

The brand wants perpetual rights to the creator's image. Can it have them?

It can if the creator agrees, but the review will define the rights by use, channel and period and price anything beyond the campaign separately, because an open-ended grant is where creators are exploited and brands overpay for rights they never use.

Can the creator be stopped from working with competitors after the campaign?

Only by a restriction that is no wider than needed to protect the brand's legitimate interest, defined by category, period and channel. A blanket post-term ban is unlikely to be enforced. The review drafts one that is.

Related guidance and services

• Review of an AI-drafted contract, £495, the service this page describes
• Contract review, £495
• Reviewing an influencer agreement from a brand
• Getting an AI-drafted agency agreement checked

This page is general guidance for businesses in England and Wales, not advice on your own circumstances. Last reviewed: September 2026. Email geoffrey@caesar.co.uk.